Stop blog commenting for backlinks!
If you’re doing that, your blog might be hit by the next Google update.
Take my words with an open mind and think a little into what I am to say in this blog post about blog commenting.
This blog post is an open discussion with all my readers about the fact that is blog commenting for backlinks or for relationships and I am waiting to hear all your opinions in the comments section below.
Many people think that by leaving a comment on a blog with an URL linking to their website, they are getting a backlink and they’ll get a boost in their rankings.
They’re so wrong!
Back in the days, it was possible – leave a comment on some high PR blogs and rank within few months on the search engines.
But this isn’t possible anymore!
Most blogs do not allow keywords in the name section; they just dismiss the comment as spam if you do so. Also, with the introduction of no-follow tag, ranking a site with just commenting has become very difficult.
The Difference in HTML Structure between Do-Follow and No-Follow
Now, before I further proceed to the discussion, let’s understand how a do-follow or rather a hyperlink looks like:
<a href=”Your URL”>Your Text Goes Here</a>
However, with a no-follow attribute, the hyperlink looks like this:
<a href=”URL” rel=”nofollow”>Your Text Goes Here</a>
From SEO point of view, this kind of link with no-follow tags is not useful to increase page rank.
The main purpose of creating such type of tag was to prevent people from commenting solely for backlinks and increase rankings in Google. People generally used these types of no-follow tags for outbound links.
BUT, COMMENTING IS USEFUL (IN FACT VERY USEFUL) IN OTHER WAYS.
If I Can’t Build Backlinks, Then How Is Blog Commenting Useful?
Despite the fact these links coming from blog commenting aren’t useful directly, they are still useful.
To build relationships with other bloggers and build more targeted traffic.
Relationship is a very small word to hear but it takes long time to build it.
If you’ve been blogging for a long time, you’ll understand what I mean to say. However, if you’re a beginner and still don’t understand the importance of blog commenting for relationships, read what Adrienne says – she explains so clearly how relationships win over traffic and how you can benefit from it in the long-term.
When you’re commenting on a blog providing something useful to the discussion and the blogger takes time to respond to your comment, you certainly feel special. You get the feeling that he or she has at least taken the time to reply, even though he or she is a busy blogger.
So, when he or she posts the next day again, you’ll certainly want to contribute your valuable opinions through blog comments, of course only if you have something to say.
Following this method, if you are really contributing something valuable through the comments or joining the discussion, you’ll slowly come to the notice of other commentators and they might take the time to visit your blog some day.
So, even though you don’t get any benefit of backlink, you’re getting traffic.
Now, when these visitors come to your blog, it’s in your hands to turn them into your regular readers. If you don’t have the information they are looking for and that solves their problems, they’ll leave and never return.
Besides, driving traffic to your blog through blog commenting, you’re also building a slow and steady relationship with the blogger of the blog to which you are leaving valuable comments.
You’re turning into friends and becoming a part of their community.
However, if your sole intention is to drive traffic or build backlinks through blog commenting, then it’s difficult.
Getting traffic to your blog will happen eventually but if you keep your sole aim to communicate with other bloggers and build relationship, then success will come behind.
The same goes on your blog as well. When someone leaves a comment on your blog, you’ve to respond to the comment to build a relationship with your readers and make them feel special.
Traffic is one of the factors Google considers for ranking a site, so even if these backlinks for blog comments are no-follow and does not account for direct SEO such as increasing Page Rank, it accounts for increasing the number of incoming traffic, which ultimately leads to ranking in Google.
However, you have to make sure that you are leaving comments on relevant blogs because commenting on irrelevant blogs will not bring in targeted traffic to your niche and it’ll be a waste of time.
How I Benefited with Blog Commenting?
When I started blogging, even though I read at many sites that blog comments is one of the ways to build backlinks, yet I did not resort to that step.
I started commenting on other blogs simply to form relationships with the bloggers and make friends with them. In fact, I have made friends with many – Sherryl @KeepUpWeb, @harleenas, @JupiterJimFLA, @Lisapatb and many others.
I comment with my real name, so the backlink that I get is with my real name “Mainak Halder” as the anchor text. So, if I were to assume that blog comments would rank me high, then I would be ranking high for my name, not any other keyword.
But will anyone search for my name when they are looking for information?
They will type their specific query, i.e., few words, which we say keywords.
So, if I am to rank high for those keywords, I need to build few backlinks from authoritative sites with the keyword as the anchor text to rank high.
On the other hand, with blog comments, you’re building links with name as your anchor text.
So, I say that you won’t be directly benefitted but ultimately you gain some valuable long-lasting relationships and some valuable readers to your site.
Why you should not leave a comment with keyword in the name field?
You should use keywords as your name to leave comments because Google considers this spammy.
Let’s consider this.
You have a blog and someone comes and leaves a comment using “Dog Foods” as the name.
What will be your reaction?
You will consider it as spam because you aren’t able to connect with the person and identify him or her.
Matt Cutts has confirmed that using name in your real name to leave a blog comment will not be a penalty but it should not be a strategy that you have to leave a certain number of comments every day. This will be then considered as link scheme.
So, what do you think?
Are you blog commenting for backlinks or for relationships? How much have you been successful in building relationships? Have you faced any penalty for building backlinks with blog commenting?